This was my second project in my final year, but my first joint project. The aim of the project was to create a campaign for the Nottingham Trent University 2011 Graphic Design degree Show.
The concept is focused around a sweet shop theme where the design work is the metaphor for the sweets at a pick and mix stand. It is designed to show variety throughout the whole year and to replicate the feel of a sweet shop within the exhibition, but whilst also keeping it classic in its approach and not too cheesy.
For the campaign we designed a catalogue, invite, goodie bag and a website.
