The Perfume Shop Rebrand.

The aim was to choose a product or service and redesign it in a breakthrough way. This included everything such as the logo, packaging and any other elements that were necessary to the company. I chose to rebrand the 'The Perfume Shop' as I felt their look was becoming outdated and needed freshening up. I completely flipped around the feel of the cheap and tacky design and went for something much more organic, fresh and upper class.
For this I redesigned the logo, the smell strips, the catalogue and the bag; I also went a bit further and designed a loyalty card that would entice customers to revisit the store.