Fedrigoni.

This was my third project of the year but also my first major project; the aim was to choose one of Fedrigoni's paper ranges and to create a fully integrated marketing campaign. For those who don't know, Fedrigoni is a paper company with a massive selection of papers.
We had the choice of certain ranges of papers and I chose the Sirio colour range, which came with a selection of 21 colours. The concept is focused around fine Italian leather as this is an Italian company. Using the event theme of the 'Fedrigoni Shoe Room', the idea was to replicate the feel of an upper class shoe store. The shoe heels were the platform for displaying the diverse colour selection in the Sirio colour range.